14 Food Logos With Sneaky Hidden Messages

Are your favorite food logos trying to tell you something?

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Nestle Logo With Birds
Courtesy nestle.com


Ever notice the bird’s nest in the logo of some Nestle products? Henri Nestle, founder of the brand, incorporated this part of his family’s coat of arms into the logo when he started the company.

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Courtesy Conagra Brands

Duncan Hines

This logo’s hidden meaning can easily be missed! If you look closely at the Duncan Hines logo, you can see that the white part looks almost like the bottom half of a book—and that’s intentional. Duncan Hines was a real person who started his career as a traveling salesman. He wrote a book detailing the best restaurants he’d visited across the country while selling. The logo is a tribute to the company’s founder.

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Lays And Frito Lay Logos
Courtesy fritolay.com


Here are two logos with hidden meanings. The Lay’s logo looks a lot like the logo of its parent company, Frito-Lay. The company’s website says, “from summer barbecues to family gatherings to time spent relaxing at the end of a long day, Frito-Lay snacks are part of some of life’s most memorable moments.”

From this perspective, the sun logo makes sense—we definitely associate potato chips with summer and sunny days! Don’t miss our definitive ranking of Lay’s potato chips.

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The sign above an entrance to a Wendy's fast food restaurant in downtown Manhattan.
Roman Tiraspolsky/Shutterstock


The Wendy’s fast food chain was named after founder Dave Thomas’ daughter. She also appears in the company’s friendly logo—but there’s one more family member hidden in the picture. Take a closer look at the redhead’s ruffled collar and you’ll see the word “mom.”

Don’t forget to try out our copycat Wendy’s recipes.

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Large Baskin Robbins logo signage on white wall.
Kevin Khoo/Shutterstock

Baskin Robbins

If you didn’t already know that Baskin Robbins offered 31 flavors when they first started out, the logo offers you another clue. The magic number is hidden in the curve of the “B” and the stem of the “R.” Pick up one (or two) of their current flavors to make a cool ice cream dessert.

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Female hand holds Toblerone chocolate on the Matterhorn mountain background in Switzerland.


The Toblerone candy company was started in Bern, Switzerland, a city famously associated with bears. According to legend, the city of Bern owes its name to a furry hibernator. When you look closely, you might be able to see a little something bruin in the company’s mountain logo.

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Burger King Restaurants logo
Vytautas Kielaitis/Shutterstock

Burger King

The Burger King logo gets right to the point! The words “Burger” and “King” are two juicy hamburgers nestled between two buns. If the logo has your mouth watering, head to the drive thru and order something from Burger King’s secret menu.

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Exterior view of Subway Restaurant
Settawat Udom/Shutterstock


The Subway logo does its pointing with two hidden arrows. The first letter and the last letter of the name symbolize the entrance and exit of—you guessed it—a subway. That’s one clever way to design a hidden meaning in a logo, if we do say so ourselves.

These slow cooker meatball sandwiches will give you all the taste of the food court staple without going to the mall.

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Tostitos Salsa Logo
Courtesy fritolay.com


You won’t believe you didn’t notice this logo with a hidden meaning before. The two “T”s in the center of the logo on Tostitos chips, salsas and dips are two people munching on chips. The “I” between them is a bowl of salsa at a table. Awesome!

Make some fresh salsa to go with your next bag of Tostitos.

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Hershey’s Kisses

The logo on every package of Hershey’s Kisses gives a little bit of love to everybody who buys a bag. An extra kiss is cleverly tucked in between the “K” and the “I.” You have to tilt your head a little to get it—just like a real smooch.

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Twix Logo
Courtesy twix.com


In the dot of the “I” in the Twix logo, there are two tiny Twix bars to subtly highlight the company’s left Twix/right Twix campaign. Get your Twix fix in a super-size with these chocolate caramel cracker bars.

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Logos Mars Wrigley Orbit Eclipse Gum Logos
rd.com, Courtesy esp.mars.com (2)

Orbit and Eclipse

You don’t need to be a rocket scientist to chew gum, but you’ll have to do some research to decipher these logos. In the Orbit logo, the “O” is half dark and half light to symbolize the day and night of the Earth’s orbit. Look closely and you’ll see a solar eclipse is hidden in the Eclipse logo.

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Heinz tomato ketchup at the hypermarket in Putrajaya, Malaysia.
Faiz Zaki/Shutterstock


Every bottle of Heinz ketchup highlights the company’s “57 Varieties”—but the “57” doesn’t have much to do with the number of products the Heinz company makes. Founder Henry John Heinz’s lucky number was “5” and his wife’s lucky number was “7.” That adds up! Make these homemade French fries to serve with your ketchup.

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Chick-fil-A Restaurant exterior showing logo
Wolterk/Getty Images


Chick-fil-A has a couple of secrets—there’s a reason for their ridiculously good chicken sandwiches and of course, they’ve got a whole secret menu of great food. The message in this logo isn’t exactly hidden, but the chicken in the C makes it clear what the chain’s focus is.

Cathryn Jakicic
Cathy Jakicic has written about everything from business and bacteria to beads and baking in her career —but she greatly prefers the last two. She is a baker and a crafter and loves to try new recipes for both.